J'net Smith Marketing - Licensing - Publishing Creative marketing for marketing creations.™

Welcome friends of ArtOfLicensing.com

Here are our upcoming classes...you'll find full descriptions and registration links below:

 

  • Ask J'net Free Friday Q&A - July 24th, 2009 - 9:00 am - 10:00 PST (12-1 EST)
  • Legal Ease - Simplifying Copyrights, Trademarks & Contracts for Artists - July 29th, 2009 - 3:30 to 5:30 PM PST (6:30 to 8:30 PM EST)

  • Professional Creators' Art Licensing Series - Courses 1, 2. 3, and 4 - "Open Doors and Close Deals" - August 4. 5 & 6th, 2009 - 12 noon - 2:00 pm PST

  • PCLS-1 Introduction to Art Licensing and PCLS-2 Presentations & Websites
  • PCLS-3 Licensing Sales Techniques
  • PCLS-4 Licensing Negotiations and Contracts
  • PCLS-5 Register Now for the Enitre Series (PCLS 1-4) and SAVE

Ask J'net Free Fridays: Q & A Session - July 24th at 9:00 am PST

You’ve all asked me for it and it’s finally here! Once a month I’ll host Free Fridays, where I’ll get on the phone with all those interested in participating and answer your burning questions. Ask J’net simple questions: don’t be embarrassed, there ARE NO “STUPID” QUESTIONS …you know everyone else is thinking ‘Thank goodness’ you asked. Ask J’net more complex questions: I’ll give it my all. Just know that the world is listening, so you want to make sure you ask questions that you are okay for your fellow-art-licensing-colleagues to hear LIVE and learn from as well. Keep in mind, some questions can’t be answered unless you divulge the details. I can’t wait to share this time with you!

Send your questions ahead to askjnet@jnetsmith.com. You may also submit questions as we go to this email, however questions asked prior to the day of the event will be given priority.

We’ll post all the Free Friday dates on the web site, and you must sign up for each one individually.

To register email info@jnetsmith.com with your question and "July Free Friday" in the subject line and we will send you the phone number to dial-in! It's that easy! Please be patient, your dial-in information will come the day before the event.

Legal Ease - Simplifying Copyrights, Trademarks, & Contracts for Artists

Elizabeth T. Russell of Russell Law, LLC, Legal Services for Creative People and Jeanette Smith

Date: July 29th, 2009

Time: 3:30 to 5:30 PM PST (6:30 to 8:30 PM EST)

Price: $75.00

This course will provide you with both the legal and business perspectives and information you need on the most important contractual topics related to art licensing.

Elizabeth Russell is one of the few lawyers nationwide who can really break down legal jargon, assess your needs, and illustrate the steps you must take to protect yourself into plain and simple English.

Jeanette Smith will add business and negotiation relevance to these concepts and practical steps to help artists and creators, whether you are currently operating a licensing business or are ready to begin learning the licensing process.

Topics discussed will be:

  • What you need to know to protect your art, web site, licensed product, and more.
  • What does it mean when they say you must defend your property?
  • What's the difference between copyrights and trademarks, and why should I care? How do I know which one I need?
  • Art licensing contract details from the lawyer, artist, agent, and manufacturer perspectives.
  • How to take a manufacturers contract and make it your own.
  • When do you absolutely need a lawyer and when you don’t.
  • Ways to protect yourself and keep costs down…

… And plenty of time to take your LIVE questions!

Don’t miss this great opportunity to get clear answers on a sometimes baffling topic.

Professional Creators' Art Licensing Series - Courses 1, 2, 3 and 4 - "Open Doors and Close Deals"

PCLS-1 Introduction to Art Licensing and PCLS-2 Presentations & Websites

PCLS-1: Have you ever wondered how creators’ get their art on all those beautiful products in those small boutiques and huge retail stores? Artists, Illustrators, Cartoonists & Graphic Designers — this is a fast-paced introduction to art licensing that will show you how to begin to expand your creative and income potential.

Topics include: What exactly is licensing and how does it work - Types of licensing - What you MUST know about the retail marketplace BEFORE you start - Protecting your rights - Royalty rates - Artist requirements - Agent services - and much more!

PCLS-2: Learn how to create presentations that will sell your art and collections to manufacturers and retailers. This online course is filled with details and examples that will enable you to produce scintillating presentations and web sites that will get you noticed, clinch the deal, and put money in your pocket!

Topics include: Know your Audience- Branding “Yourself” - Preparing Materials - Productive Web Sites - Online Portfolios - Ask J’net Q & A – Get Answers to YOUR Questions

“Jnet brings an enormous depth of knowledge and experience to the wonderful (and potentially profitable!) world of licensing. I found her class to be hugely informative, entertaining, and encouraging. You will be glad you gave it a go.” - Karen Burns, ‘Another Working Girl’ Greeting & Note Cards

Join us on Tuesday, August 4th, 2009 — Time: 12:00 pm to 2:00 pm PST for this informative and fun TelEvent! $60.00 USD (Telephone and/or live screen-sharing. Long distance charges may apply.)

If you wish to sign up for the entire series of PCLS classes and save, hit the "Back" button and go to PCLS-5 which registers you for all four classes at a discount.

REGISTER NOW FOR PCLS-1 & 2 ONLY

PCLS-3 Licensing Sales Techniques

An absolute MUST for artists struggling with exactly how to go about licensing their Creations. Learn the most successful strategies for approaching manufacturers and retailers; what they expect and how to give it to them; and how to go about creating and closing the sale! This class also discusses how to find reputable agents and what to expect. With low-cost and highly productive techniques, this step-by-step process has been designed to help you take your art from portfolio pages to licensed products on the retail shelves.

Topics include: Researching Manufacturers - Marketing Plans - Strategies and Timing - Sales Calls - Public Relations - Agent/Artist Relationships - and more.

Don’t miss this course, unless you have more sales than you want. Join us on Wednesday, August 5th, Time: 12:00 pm to 2:00 pm PST for this exciting TelEvent $40.00 USD (Telephone and/or live screen-sharing. Long distance charges may apply.)

If you wish to sign up for the entire series of PCLS classes and save, hit the "Back" button and go to PCLS-5 which registers you for all four classes at a discount.

REGISTER NOW FOR PCLS-3 ONLY

PCLS-4 Licensing Negotiations and Contracts

This is a very HOT and IMPORTANT topic today. Everyone from artists and illustrators, to graphic designers and cartoonists need to learn how to negotiate and navigate the all-mighty contract with confidence. This course shows creator’s how to make the vital business decisions that go into each and every licensing contract, from royalties to product descriptions, exclusivity to protecting creative control, and other critical terms. This course also deciphers the legalese by explaining what contract elements are required and what they mean to you. J’net is not a contract lawyer and does not give legal advice, but after two decades of negotiating hundreds of contracts, her experience and perspective is an invaluable asset that no creator should be without.

Topics include: How to make licensing business decisions and have them reflected accurately in your contract - Tools to keep contracts moving forward - Negotiation techniques…when to stand up and when to back down and WHY - Recognizing contract “tricks” that some try to pull on novices - What to do after the contract is signed - and more.

This information can easily save you a fortune in future revenues. DO NOT sign anything until you take this course!

Thursday, August 6th, 2009, Time: 12:00 pm to 2:00 pm PST for this important TelEvent $40.00 USD (Telephone and/or live screen-sharing. Long distance charges may apply.)

If you wish to sign up for the entire series of PCLS classes and save, hit the "Back" button and go to PCLS-5 which registers you for all four classes at a discount.

REGISTER NOW FOR PCLS-4 ONLY

PCLS-5 Register Now for the Enitre Series (PCLS 1-4) and SAVE

PCLS-1 & PCLS-2 Introduction to Licensing & Licensing Presentations & Websites- August 4, 2009

PCLS-3 Licensing Sales Techniques-August 5, 2009

PCLS-4 Licensing Negotiations and Contracts- August 6, 2009

This Professional Creators' Licensing Series will be held August 4th through 6th, 2009. Class time to be determined. 

$100 for all four classes represents a $40 savings, over purchasing each class separately.

REGISTER NOW FOR THE ENTIRE SERIES