J’net Turned Doodles into Dollars

In 1997 J'net's expertise in the licensing industry was officially acknowledged as Scott Adams and the Dilbert™ brand were nominated for the Licensing Merchandising Association's "Brand of the Year" award, the industries top honor. In that same year, Dilbert™ went on to win the prestigious Reuben Award for Outstanding Cartoonist of the Year, the National Cartoonist Society’s highest achievement.

To bring the Dilbert™ brand to the level of most recognized and influential international corporate icon, J'net was responsible for:

P&L

The Dilbert™ revenue stream exceeded projections and annual retail sales of above $200 million.

Syndication

Comic strip increased syndication to more than 2000 newspapers worldwide.

Publishing

Achieved $25M in guaranteed publishing royalties by negotiating contracts which were recognized as the "largest cartoonist publishing deals" to date.

Licensing

Negotiated more than 100 licensing deals, resulting in more than 750 different products including office products, stationery, gift items, software, apparel, accessories, housewares, and even candy dispensers and food (Dilbert's World is Totally Nuts™ Ice Cream by Ben & Jerry).

Sponsorship

Sold more than twenty business-related advertising sponsorships to major companies including Amazon.com, Sun Microsystems, Intel, AOL and Office Depot, who represented Dilbert's™ television debut with an unprecedented $3M television spokescharacter deal.

International

Expanded media and licensed products into more than 40 countries.

Internet

The Dilbert™ web site pioneered online comic strips, while creating direct product sales, a groundswell of publicity exposure, and a dedicated fan base.

Television

The Dilbert™ Show aired for two seasons with 26 animated episodes on UPN.

Creative

Provided editorial assistance on three New York Times best sellers, created product concepts, and managed all product development with manufacturers.

Publicity

Secured the Dilbert™ comic strip on the front page of the Wall Street Journal's business section, as well as seven national magazine covers in one month, including People, Fortune, Forbes, and TV Guide.

The global corporate icon that is the Dilbert™ brand, through Scott Adams' amazing talent and wit, and J'net's business acumen, passion, and direction, forever changed the way we look and laugh at our work world!