Licensing
One of 92 COFFEE WIT illustrations by
Tara Reed Designs.
The ability to sell intangibles is one of J'net's greatest assets. And for artists, illustrators, inventors, photographers and graphic designers, selling your creation or concept over and over again, millions of times, is the most viable way to achieve great wealth. For companies, as well as individuals, licensing is a terrific business model, since it doesn't require you to manufacture, warehouse or sell your wholesale product to retailers.
J'net Smith explains how licensing really works, assists with creative and product development, creates a marketing strategy and licensing plan, engages brand building tactics, finds the right manufacturers or retail partners to produce your product, negotiates the deal, leverages your assets for promotions and public relations exposure, manages licensees, and keeps you motivated and on - track to maximize sales potential.
Our
licensing services are available as a consultant, coach or agent, or
any combination of these models. J'net specializes in helping
entrapreneur's and licensing newcomers launch in the
business, just as she did for DILBERT™. To learn more
about our special coaching services, click here.
Licensing services include:
- Concept evaluation
- Competitive analysis
- Brand identity
- Strategic planning & marketing
- Licensing plans
- Global business development
- Alliance/partnership development
- Proactive sales/representation
- Contract negotiation
- Brand extensions
- Creative & design development
- Product management, approvals & quality control
- Licensing legal contacts & administration
- Collateral materials
- Style guide development
- Promotional planning & trade shows
- Public relations development
- Retailer program development (direct & indirect)
- Web site and online portfolio development
Call for more information and a personal consultation. 206.533.1490 or email J'net.