PROFESSIONAL CREATORS' ART LICENSING - Workshop

Intermediate Level

Art Licensing & Brand Building Workshop

J’net Smith introduces a more advanced course to her Professional Creator’s Series. The Workshop begins with three+ hours of intensive and detailed “how to” licensing training. The afternoon includes half hour individual consultations for each participant. I’ve found this an extremely effective way to practice and reinforce the teachings and techniques. You get your questions answered and also learn from seeing others coached on their specific licensing goals. This format is really dynamic and effective with 8-10 attendees, so ten is our limit.

SAMPLE Course Info/Agenda

Manufacturers are looking for talented artists and artists want to find the right business partners. But creating your niche in the art licensing marketplace requires a strategic plan of action. With my “licensing intelligence,” professional presentations, brand building strategy, leveraging techniques and individual advice, you can move from “novice” to “nationally acclaimed” art licensor…let’s start creating your brand in the marketplace today! 

The course will cover (not necessarily in this order): - Marketing & licensing plans - Creating “you” as the brand –Presentations - Brand building – Manufacturers - Licensing Sales – Negotiating – Contracts – Legalities - Leveraging your brand - Public Relations - Questions about agents? - More industry pitfalls - Your brand as a business - What’s next

9 am – 12:30/Workshop Training

12:30 – 1:00/Break – lunch and drinks provided

1:00 – 4:00 or 5:00/Art Review and Group Coaching – individual evaluations, in front of the workshop group, and specific marketing and licensing goals, tactics and advice (length depends on number of attendees)

If you are interested, please call 206.533.1490.  Pre-registration and deposit is essential, as only 10 students will be accepted