Character Licensing

In the early 90’s, I began working on a little known  comic strip about a geeky office guy and his world-domination-obsessed dog, created by comic creator Scott Adams. Today, thanks to strategic and creative property development, we now recognize Dilbert ™ and Dogbert™ as global icons.

Now you too can learn how to take your character art to greater heights than you’ve ever imagined.

How is licensing a character different from licensing your art?  What can you do to get exposure for a character you’ve created?  Many illustrators, artists, graphic designers, painters, and cartoonists keep asking for a course to answer the question, “What do I do with my characters?”

In this class, we will explore character licensing, from the very beginning, with character development, creating exposure, leveraging business opportunities, knowing when you are ready to license, what product categories are the best fit for characters and, in general, what are the most important things to watch for and avoid.  If you find yourself creating more characters than designs, this is the right class for you.  Your characters make sense to you…now let me help them make sense to a broader audience with the industry knowledge and strategic thinking necessary to take them to the world.

Presenter: Jeanette Smith, J’net Smith Inc.

Price: $50.00

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