Jeanette Smith is the consummate art licensing coach—she is
passionate about helping you achieve a level of success beyond imagining...she definitely knows how to do it! In just six short years, J’net turned
Dilbert™ from a relatively unknown syndication-based comic strip into a
200 million dollar a year global brand. Then in 2000, J’net translated
and expanded on her extensive experience to train, advise and license
all types of creators. She has helped hundreds of artists, graphic
designers, painters, photographers, authors, illustrators, design
firms, fine artists, creative companies, non-profits and agents to
maximize the power of their brands and talents.
J’net is best described by her combination of specialties—she is one of those very rare people who possess a balanced combination of creative sensibility and extraordinary business acumen. It is this combination that has served J’net over the span of a very impressive career,and has garnered her equally impressive press and testimonials!
She has achieved successes in multiple industries. From her early days in New York building new divisions for such corporate giants as Official Airline Guides, Macmillan Publishing, Paramount Communications, and VIACOM International, to her six years of work spearheading the astronomical growth of Dilbert, J'net has compiled a long list of satisfied clients and has gained an enormous amount of respect and experience in marketing, licensing, advertising, public relations, and also as an agent, negotiator, manager and much more—all of which she looks forward to passing on to you.
Early retail management and corporate communications experience with a division of Federated Department Stores led Charlotte to pursue an advertising career in the Chicago area. There she created and managed award-winning marketing strategies and advertising programs for brands in the gift, fragrance and home arenas, as well as outerwear for Misty Harbor.
In 2005, Charlotte’s passion to develop and market her own intellectual property led her to co-found an art licensing studio and, later on, to become a client of Jnet Smith Inc. In addition, she completed her LIMA Certificate of Licensing Studies in 2006. In 2008, Charlotte joined forces with Jnet Smith Inc. as Licensing Executive, bringing over 20 years experience in sales, management, and creative development to the team.